Herschel Heritage Hardshell

The Heritage Hardshell campaign marked the fully reimagined relaunch of Herschel’s travel line in Spring 2023, showcasing the brand’s commitment to craftsmanship and core values. This new collection featured a 100% polycarbonate Ecosystem hardshell, made from 70% recycled road barricade material—a key focus of the campaign’s messaging. Relaunching the global websites involved redesigning collection pages, category landing pages, product education pages, and product descriptions to align with the refreshed brand vision.