Nova Art Project: Henn Kim Campaign

Launched in 2022, the Nova Art Project showcases bi-annual collaborations with female artists, transforming Herschel’s Nova Backpack into a canvas to celebrate women in the arts. The second installment featured South Korean surrealist Henn Kim, with two exclusive designs created in partnership with ArtTable, a New York-based organization supporting women’s leadership in the visual arts.

The project aimed to engage and educate customers about the artist’s work while reinforcing the Nova Art Project’s mission. My role was to craft a visually compelling and brand-aligned representation of these elements.