BLACK FRIDAY CYBER MONDAY

Concept and art direction for Herschel Supply Co.'s Black Friday Cyber Monday digital campaign — developed in collaboration with the internal creative team and a contracted illustrator. In 2022, I was part of the team behind concepting and art directing Herschel's BFCM campaign. The creative direction brought together bold, hand-drawn typography and a cast of illustrated characters to build a distinct visual language for the sale period — playful and high-energy while staying true to the brand's aesthetic.

Visual Identity and Web Design

2022